Run before breakfast. Age before beauty. Pearls before swine.
I before E (except after C). Beer before wine. Cocoa before bed.
There are a whole lot of rules; but none more important than:
Strategy before EVERYTHING.
Let’s be honest, we all choose things because they look nice and they work well.
It doesn’t matter whether it’s clothes, technology or breakfast cereal, if we have a choice; then the aesthetics and functionality play a key role in our decision making process.
And when we’re talking about creative executions for a brand (or it’s individual products or services)… getting the details of the campaign messaging, the look and feel, what the brand stands for, everything; all coming together as one.
That’s what it’s all about.
Everyone says they use “cutting-edge” tech. And we do too.
Choosing the correct technology for any given project – horses for courses – is really much more important than the label on the tech you use to deliver it.
There are a whole load of considerations, not least budget, in deciding on the best approach.
And we’ll take the time to help you find it.